They are decades ahead of their nearest competition, in multiple verticals, and their barrier to entry is a literal gravity well.

All the money they are burning is for grok. And it is not decades ahead.

BO has entered the chat New Glenn and are arguably equal to Super Heavy given they've also recovered and reused their heavy booster.

I think you're going to be surprised at the level of competition BO provides SpaceX in the Artemis program.