Because ends justify means. To quote Boz himself:

“ The ugly truth is that we believe in connecting people so deeply that anything that allows us to connect more people more often is de facto good. It is perhaps the only area where the metrics do tell the true story as far as we are concerned.”

> connect more people more often is de facto good

i've heard it described that evil is that which believes itself to be good without exception. i think i'm starting to agree...

“ That's why all the work we do in growth is justified. All the questionable contact importing practices. All the subtle language that helps people stay searchable by friends. All of the work we do bring more communication in. The work we will likely have to do in China some day. All of it.”