I really don't want to dive in this rabbithole, but Israel and its allies are very present online and spend obscene amounts of money to buy influencers, politicians and media. The video of Netanyahou repeating "TikTok, TikTok, TikTok" to sponsored influencers in a seminar comes to mind. And now Ellison, a notorious Zionist, straight up bought the platform to align it with his ideas. There is nothing even remotely comparable happening on the other side.

Based on platform revenue though, certainly pro-Palestinian content must be generating more organic clicks and views, seeing how this conflict has become a 90-10 issue among liberals. But that's not where the lion share of profits are made. Certainly, if I was a morally bankrupt influencer/politician/journalist, I know which side I'd pick to maximize my income.