I really think Craig needs to go. I can't remember a single software decision under his tenure that is good. Having said that I don't know who can replace him.

Bertrand Serlet, Avie Tevanian, Scott Forstall were all great with software directions.

Craig feels like a people pleaser. Which may be great for modern or current Silicon Valley where everything has a softer approach. But pleasing everyone means there is no unity and direction. Software stack that is less cohesive.

I still to this day do not believe Swift is the right path, in both technical and philosophical approach.