Indeed, and if we pay that courtesy to it's original owner then Steve Jobs was the "genius" behind that. Tim Cook inherited the empire, and steered the resources Jobs left for him.

> No one is stopping Dell, Acer, Asus, Samsung etc of the world to put order of 50 million widgets and get best quality at cut throat price.

I don't think you are familiar with Samsung's ball game, including them in a list like this.