Ok, while an author's journey will inevitably influence their opinions, and I think Steve Jobs was a revolutionary visionary, the evidence of objective blinders is staggering.

I almost deferred to the classic jab about their being a member of the "cult of Steve Jobs" but then I read their comment about being an intern at Apple University and realized the author was simply institutionally indoctrinated. Clearly I jest but...

Apple did not invent the smartphone. It didn't invent the music player. It didn't invent the portable tablet. It didn't invent the personal information manager.

This was not a zero to one. To some extent you could say he even reused some of his own playbook from his attempt to make the iMac a cult hit. I do think he introduced the right product at the right time, but I think it was his strategy, or obsession, with perfecting the user experience that was definitely a zero to one.