What's interesting is that ChatGPT ads sit on a spectrum of intent. It's definitely closer to Google in some sense as some of the ads can be in response to a very high intent prompt (what's a good X product), but it does feel like there is some space for brand advertising as well. It also has the potential of having incredible targeting.

I'm curious how they'll grow given that most of the ad higher-ups they've hired are from Meta which is way more used to the low-intent, passive consumption ads business.