> If we had the innovative Apple of yore it would push out crazy new and very expensive products and iterate

Vision Pro sells for >3 grand. Their strategy still seems consistent with exactly what you describe.

Except the iteration on it. And people we aghast at the cost.

But one product. I don't know man, I think they became chicken of anything grand. It is not like it was a $35000 product.

If the Vision Pro was the Lisa, where is the Vision (or Mac version)?

They should have bought Lucid and poured their car tech into that.

They should have a MacPro with four to eight MacStudio blades inside.

Almost all their sales are $800-$4000 items. Where is the $35000 equivalent of what they used to do like when they released the Lisa? Too chickenshit these days. Good reason to be, of course. It is just not in their DNA anymore.

	▲	dpark 3 hours ago \| parent [-]
		Apple sold more Vision Pros in the first year than it sold Lisas during its entire run. > Except the iteration on it. It’s only 2 years old and they’ve released version 2. I’m not sure the Vision Pro has enough market to keep making it, but it was a big new bet. > And people we aghast at the cost. Didn’t you say they should be releasing crazy expensive stuff? > If the Vision Pro was the Lisa, where is the Vision (or Mac version)? This isn’t really what happened with Lisa and Mac. Mac wasn’t the cheap Lisa. It was a totally different product addressing a different market and initially incompatible. The fact that Mac looked a lot like Lisa was driven by the fact that Jobs was yanked off the Lisa project by the board so he hijacked the Mac project and made it a similar looking system. This was internal politics, not a consistent strategy. > They should have bought Lucid and poured their car tech into that. Why? So they could be burning billions in capital on trying to break into a highly competitive, low margin market? This isn’t really Apple’s DNA. > They should have a MacPro with four to eight MacStudio blades inside. Again, why? What’s the market for this? This seems like a low value market segment. They don’t even make servers anymore because the market wasn’t profitable. > Where is the $35000 equivalent of what they used to do like when they released the Lisa? Lisa was a product of a different time. Computers cost way more in general. (The Macintosh was nearly $8k in today’s dollars.) It was also not commercially successful.