You can’t compare Apple to any other company. Apple is the only successful consumer hardware company (with Samsung being a distant second). They can afford to sit out the AI arms race.

You can’t be a software company without an AI story to tell.

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layer8 4 hours ago | parent | next [-]

That must be a very restrictive definition of “successful consumer hardware company”.

	▲	raw_anon_1111 an hour ago \| parent [-]
		Name one other successfully computer hardware company? PC makers are barely profitable commodities, other phone companies aside from Samsung are making pennies, the Microsoft XBox division is on life support, Sony sold off its TV division. The PS5 is going okay but doesn’t sell in near the numbers of iPhones. Who is left?

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3 hours ago | parent | prev | next [-]

[deleted]

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MaysonL 4 hours ago | parent | prev [-]

Apple _is_ a software company: everything it sells is based on a Mac OS X foundation.

	▲	raw_anon_1111 an hour ago \| parent [-]
		I would buy Mac hardware running Windows long before I would buy x86 hardware running MacOS. In fact Mac OS on x86 was really nothing remarkable. Macs were objectively worse than most Windows PCs during the last few years on x86 at least the laptops were.