An Apple car would be crazy expensive to develop and not really a guaranteed sell at all. There's millions of people that are very loyal to Apple of iPhone and wearable but going to an Apple car is a HUGE jump.

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ghaff 5 hours ago | parent | next [-]

Quantum leap CarPlay/Siri could be a big win but, even as an Apple fan in general, have no particular interest in an Apple Car absent things like self-driving that blow everyone else out of the water--which seems a pretty big ask.

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dgellow 5 hours ago | parent | prev | next [-]

Also, what would the margin be?

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SecretDreams 5 hours ago | parent | prev [-]

They could probably do full development from scratch for under $10 bil if they were frugal and patient, or more if they want to go fast, and farm first product out to a manufacturing house like magna. This is their MO already (they don't want to own a plant).

In the current era, it's probably cheaper to develop a car then to build out sufficient AI datacenters - which is also a negative ROI segment today for AI companies.

	▲	pjc50 4 hours ago \| parent [-]
		> In the current era, it's probably cheaper to develop a car then to build out sufficient AI datacenters You're almost certainly right, and this is a good way to show just how remarkably big the AI buildout is.