That's a very weird choice. I can understand people buying them for the integration with the Apple ecosystem, but outside of it they're just dumb bluetooth earphones. There are better alternatives.

Instead of being curious why someone would make a choice you didn't, you chose to attack the choice! You might as well stick your fingers in your ears and go "na na na I can't hear you!" until you find a tribe of fellow haters.

In my experience, they work much better, their bluetooth connectivity and the way both of them are in sync is top notch. I also find their ergonomics the best for comfort, battery, how the case works, etc. And they have one of the best microphone for calls and how audible you are to the other person while not picking up too much noise.

This is tangential but somehow fits here. I tried multiple wired and bluetooth earphones/headphones with my switch 2. And the only ones that gave the sound that was acceptable to me, were the airpods. I had the Sony WHX… headphones, I also tried them using an aux cable, I had a few aux wired earphones (skullcandy and some others), all of their output was weak. I am not even sure how that’s possible, I don’t understand sound/music quality as much, but I was genuinely surprised by this.

It’s a logical choice. They are good and not that expensive. The whole "they only fit with other Apple devices" is misleading. They work better with a Mac than a Windows PC, sure, but on that Windows PC they work as well as the really good alternatives. None of the supposedly better alternatives are better in every aspect. It’s a tradeoff.