Apple needed a "AI CEO". Hopefully John Ternus is Apple's "AI CEO". That is the win-vs-lose.

Apple included.

Apple accidentally has a giant moat in having the only hardware that can run AI models locally on consumer products, plus not having thrown a huge pile of money into the tar pit of model training, which is ultimately becoming a race to the bottom with identical products, perfect competition, and razor thin (currently negative) margins.

They're gonna be fine in the AI age just like Costco was able to be a honey badger about e-commerce.