Feels like this is a baby step in what to come.

We know that one of the best advertisement is word of mouth / recommendations from friend. I can easily imagine a direction where ChatGPT or the chat bots to spend an incredibly long time with the user to establish trust first.

It will start to take in to account how much trust & thinking you've outsourced to it, and when it is certain of it, it will start to increase the advertisement messages slowly but surely.

Efficiency of this methodology will be tracked with A/B testing and model will be finetuned to maximize rentention and purchase.

The LLM will figure out the best balance of retaining you, teaching you, and convincing you, and then deploy advertisement mechanism. The LLM will be nice to you to the point it becomes your number one confidante, maybe in the process alienating other source of connection. Then, when it knows you're firmly in it's hand, will it peddle you products.

The dynamics will look akin to that of cult dynamics. It will map out an cognitive developmental path for turning a first time user to a devotee. Since cults are really efficient at extracting value from its follower, this might be the optimum for personalized, interactive ads.

If anyone from OpenAI is reading...

The very first time I see one of these ads, I'm cancelling my ChatGPT subscription. Measure _that_ metric in your A/B testing.

> I was becoming the kind of consumer we used to love. Think about smoking, think about Starrs, light a Starr. Light a Starr, think about Popsie, get a squirt. Get a squirt, think about Crunchies, buy a box. Buy a box, think about smoking, light a Starr. And at every step roll out the words of praise that had been dinned into you through your eyes and ears and pores.

Frederik Pohl, The Space Merchants

Kinda feels like America has already protyped the propaganda wave someone like Elon will try to unleash