Cook is known to be monk-like, so the relative quiet of this announcement is no surprise. Hopefully Ternus takes some risks and revisits some things from scratch (the OS layer)[0] rather than continuing down the path of more service add-ons that Cook seemed to be excitedly geared up for. Personally, it's worth noting that Ternus did -not- directly oversee the Vision Pro, which is encouraging.

[0] As Steve Jobs said in 2005: "OS X is the most advanced operating system on the planet and it has set Apple up for the next 20 years."

How incredibly prophetic that 21 years later, MacOS is suddenly showing its age.

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perardi 2 days ago | parent | next [-]

I don’t know if I would go so far as to say “monk-like”. He’s a college football die-hard. But he is a very chill dude.

I wish more tech execs were in Cook’s mold. Reserved. Controlled. Calm. No Twitter beefs, no overt politics, no blow-ups behind closed doors.

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JetSpiegel 2 days ago | parent [-]

> no overt politics

Excuse me? Giving a literal gold trophy to the God-Emperor Trump is not politics?

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mvkel 2 days ago | parent | next [-]

That's like saying going to Washington DC at all is "politics."

It'd be bad business stewardship if he didn't; bad for shareholders, ultimately.

It looks silly optically, but it's plain to see that Apple has trump nailed psychologically. And it worked! They knew what was needed to get an administration to support the company in meaningful ways.

May we do better on the next election.

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denkmoon 2 days ago | parent | prev | next [-]

No, it's just a business tax. Do you see Cook getting on twitter and parroting the god emperor's topic of the day?

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moogly 2 days ago | parent | next [-]

I saw Cook going to the private screening of the Melania biopic on the same day Alex Pretti was killed.

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JetSpiegel 2 days ago | parent | prev [-]

It's not a tax, Tim Apple gave him the gold personally, with cameras in tow, he did not submit the ACH data to the IRS.

It's bending the knee.

Why degrade himself, what can Trump do that their trillions cannot cushion?

	▲	denkmoon a day ago \| parent [-]
		Same difference. "I spent millions/billions that could have been avoided because I did not want to appear to degrade myself" doesn't sell very well to stakeholders. The CEO should do what is in the best interests of the company, and in the US when Mr Trump is president, it is in the best interests of the company to bend the knee.

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rootusrootus 2 days ago | parent | prev [-]

So you think he is a Trump supporter, then? I would have guessed precisely the opposite. My assumption is that the trophy was his way of looking out for the best interests of Apple. In that regard probably a fairly good ROI.

	▲	JetSpiegel 2 days ago \| parent \| next [-]
		> So you think he is a Trump supporter, then? He literally gave him a gold trophy! How is that not support? It's beyond compliance in advance. To a president hell-bent on overturning Obergefell v Hodges, even. He gave him more gold than Maria Corina Machado.
	▲	pprotas 2 days ago \| parent \| prev [-]
		A bribe

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torben-friis 3 days ago | parent | prev | next [-]

>Cook is known to be monk-like

How so? Genuinely curious, I've got no idea what he's like as a person.

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BitwiseFool 3 days ago | parent [-]

>"I've got no idea what he's like as a person"

Case in point? From what I've read he's reserved, keeps a very low profile, and is dedicated to his work. We know next to nothing about his personal life.

	▲	wpm 2 days ago \| parent [-]
		He reportedly had to essentially be dragged into a new home, as he was still staying in a small apartment nearby the HQ even after Jobs passed away. Dude just didn't give a shit about anything but Apple.

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dlahoda 3 days ago | parent | prev [-]

linux and windows are older.

and mac has ios, which with ipads goes desktopy. (capability based security)

	▲	mvkel 3 days ago \| parent [-]
		Right. We're not still running Windows Vista, or RedHat. Time for a rethink.