It's your duty as a Hacker News to subtly introduce the Free Software Foundation and/or GNU into a conversation with them.

When they ask about it, throw a bunch of breathless praise on Stallman hacking the laser printer, building an OS from scratch, predicting DRM, fighting against cellphone surveillance, etc.

Tell them you'll send them a link. Then link them to the Alex Jones interview with Richard Stallman. (It's a pretty good interview, btw.)

It's like hiding broccoli in a chocolate bar they were going to eat anyway.