Things he effectively presided over:

* Apple Silicon, the most far-reaching technical transformation in the company's history (probably a bigger deal than macOS itself)

* Apple Pay

* The Watch and Airpods product categories, both of which Apple now dominates.

All while holding on to its position in phones and improving (drastically) its computers.

It feels like a pretty successful term.

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smeeth 3 days ago | parent | next [-]

Tim was a great CEO.

I'm just pointing out product velocity slowed. I'm far from the first person to say it, it's just a fact. In the five years before Cook we got first generation Apple TV, iPhone, iPad, and MacBook Air. Your list spans 14 years.

	▲	dwaite 3 days ago \| parent [-]
		One could add the Vision Pro, MacBook Neo, Mac Studio, HomePods, and so on to the list as well. The reality is everyone just wants another hit product like the iPhone, but its success was based on it being a personal convergence device. You can't really create a second carryable/wearable convergence device and expect it to be wildly successful at the level of the iPhone without it killing off the iPhone. So far that revolutionary approach by third parties has not succeeded against the iPhone, and the evolutionary approach apple takes with the iPhone means there is no clear inflection point anywhere in the future where the phone form factor goes away.

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carefree-bob 2 days ago | parent | prev | next [-]

Yes, a very successful CEO and he secured a great legacy. I was skeptical when Jobs stepped down, but under Cook innovation did continue, but primarily in hardware.

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caycep 2 days ago | parent | prev [-]

Also the discipline in not blowing massive R&D chasing AI; but having the machines/architecture best suited to said AI...