I believe its because its a different structure.

Previously, they were trying to buy the assets outright. That got into the "one group of families is owned $1.4 billion and another is owned $50 million" and the "how do you maximize the returns from Alex Jones assets to satisfy those claims?"

This is using a different structure.

> On Monday, Mr. Milligan asked Maya Guerra Gamble, a judge in Texas’s Travis County District Court overseeing the disposition of Infowars, to approve that licensing agreement in a court filing. Under the terms, The Onion’s parent company, Global Tetrahedron, would pay $81,000 a month to license Infowars.com and its associated intellectual property — such as its name — for an initial six months, with an option to renew for another six months.

They're not buying it - they're licensing it from the victims families instead.