Given the international presence of WhatsApp, I was almost willing to bet that this would be a big deal, however the features to this plan are really lame. Exclusive stickers and changing app theme for a monthly fee is not what I expected.

I expected a mid-range plan that increases the communication features and maybe also some of these "fun" features. I was certain it would have enabled partnerships with mobile network operators to include add-ons to plans that include WhatsApp premium. This is still possible, but "free WhatsApp stickers" when you pay more per month isn't the power move I was expecting from such a global force.

That said, the low cost of premium is critical because so many people world-wide use WhatsApp because a data-only plan is cheaper than data and cell service. The low price point is amazing.

In hindsight I guess I don't know why I expected more amazing features, but this doesn't seem like the game changer I was expecting and hoping for.