Valve is very much a capitalist company though. Gabe Newell is a billionaire, he owns six yachts, and Valve practically invented the concept of the loot box. So if the question is "how do we get more Valves and fewer Blizzards," it doesn't seem clear to me how giving capitalism the boot helps.

Honestly I'm not sure, but I suspect it's because for Gabe, Valve is his iterated prisoners dilemma

He's got to take care of it or no more yachts

Though part of it just might be helpful knows and respects hit market, at least well enough to understand them, I vaguely recall he left Microsoft to start a game company after seeing how much people fell head over heels with games and thinking there was value there

And what about when Gabe is gone? Because he is certainly the exception and not the standard for ultra wealthy capitalists.