> Tonnes of frameworks around this concept, so I won't repeat what others have done decently already. Jobs To Be Done, Outcome Driven Innovation, and in the UX camp, empathy mapping.

Totally understand, but I would love if the author included links to these other things for articles/etc they thought did a good enough job not to repeat them!

>> Tonnes of frameworks around this concept, so I won't repeat what others have done ...

> Totally understand, but I would love if the author included links to these other things for articles/etc they thought did a good enough job not to repeat them!

I believe the author identified the primary remedy in the article:

  The problem isn't that you need a better system. The 
  problem is you're avoiding doing the work.