> The cost of AI isn't.

This is why there are a ton of corps running the open source models in house... Known costs, known performance, upgrade as you see fit. The consumer backlash against 4o was noted by a few orgs, and they saw the writing on the wall... they didnt want to develop against a platform built on quicksand (see openweb, apps on Facebook and a host of other examples).

There are people out there making smart AI business decisions, to have control over performance and costs.