It's the same as SEO.

No one does SEO because they're trying to help Google.

You do it because you're trying to help the people using google. (Edit: or trying to make money by driving traffic for ads)

Whether or not companies spend time on AEO is directly tied to whether LLM/agents/AI/etc end up becoming a lead channel that buyers use to research products to buy.

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themafia 2 hours ago | parent | next [-]

> You do it because you're trying to help the people using google.

Who are all _super_ interested in "Top 10 Ways to make a summer Mojito."

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i_love_retros 2 hours ago | parent | prev [-]

>You do it because you're trying to help the people using google.

Haha, no, people do it to try and get ranked higher and thus make more money. They're not trying to help anyone.

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staticshock an hour ago | parent [-]

In a well functioning system, the incentive to make money is somewhat aligned with the incentive to create value for other people.

	▲	ryandrake 8 minutes ago \| parent [-]
		This is probably your point, but we are not in a well functioning system.