Personal story time: for me it was falling for the indie hacker stuff near covid and realizing the same stuff.

The best solo business is to pretend you are successful i.e. "I'm sitting on the beach sipping my drink while Claude is coding my app that's raking in 20k MRR, just use my {SEO|Social Media|Referral} tool and that will be you!". Hope to get enough people suckered in to become a "voice in the bootstrapper community" i.e. your posts filled with generic tropes get shared around X. But ultimately the product is the (fake) lifestyle. Most of the products in that eco system are not used by anyone in the productive economy, it's a pyramid ponzi of users believing they are getting valuable advice.

That said, I do still build stuff "Solo", because I enjoy the process of making and I can take the time time to meet my own quality standards (classic trope in that community even before AI was "you just gotta build you MVP in 3 days, ship quickly!" and it ends up causing you to churn out soulless software that obviously nobody will use unless they are your bootstrapping internet buddy).

Lot of people I know from those days are still trying to make it and wasted a lot of time/money! Not all bad for me personally though - I learned a lot about entrepeneurship, spotting fakes, etc. and was much more naive and younger then.

▲

fnoef 3 days ago | parent [-]

How are dealing with the fact that building is not important, more so with AI, and how do you get traction?

	▲	borzi 3 days ago \| parent [-]
		Building is not any less important now, AI just highlights this fact. The software I work on is the difference between people getting paid or not, which those people consider very important - I use AI to do that by letting it improve the quality of the software, with less bugs, more performance etc. The 10000th social media spammming SaaS being built in public is no less important now than it was before AI - we can just see how irrelevant it is now that it can also be built faster, by virtually anybody.