It's hard to express, but it seems the best way to sus-out who is a shill and who's authentic is by comparing across reviews for a product.

It's almost a bit like AI speak. The shills will all have very similar sounding content. They'll all hit on the same (ad copy) points. They might mix in a few negative tidbits, but generally speaking you'll catch them all praising the same wizbang features.

Mkbhd is my favorite baseline shill. He practically just reads the product sheet. You know if he says it, it was probably given to him by the person paying for the review and, indeed, you can find the points he brings up echoed in other people's reviews.

On the flip side, I generally trust Gamers Nexus to not shill. Primarily because their lack of playing ball has actually hurt their access.

I've enjoyed your videos as well. They don't come off as a shill particularly because there's a number of products where the negative points you've put out have been strong enough to actually discourage a purchase. They haven't been weak "The colors could pop more".

> It's hard to express, but it seems the best way to sus-out who is a shill and who's authentic is by comparing across reviews for a product.

Brandolini’s law strikes again: you really have to pay attention to catch a shill. 99% of the time when you’re not paying attention and intentionally shopping for a particular product is when they get you.