I think the reality is no one really knows. You’ll hear things like post on socials, blog/content marketing, build a presence on Reddit…

But to me it seems like the lottery. You try enough things, in enough of the right places, for long enough and eventually something sticks and you get some traction. Most people don’t stick with it long enough to find something that connects for them though.

Ideally you’re working on a product where you already have some legitimacy, thus avoiding the cold start problem.