But Geese is a good band. I just listened to 3D country to verify this. Yep, they’re still good. If it is a psyop, the psyop was only successful because they were a good band in the first place.

I would hope that any band who is actually good wouldn't need a psyop campaign to become popular. Have we really reached a point where marketers have polluted our lives with so many ads for garbage that we're incapable of discovering anything worthwhile unless it has a massive marketing agency behind it? That feels a lot like a racket. "Pay us to solve a problem we created!" is the sort of thing that should be regulated out of existence.

Being a good band isn't nearly enough to be a famous band.

I had never heard of Geese until all the stories about how Geese bought their popularity. Now I feel I should give them a listen to know what all the fuss is about!