> When someone doesn't want something to be the future, usually, their instinct is not to try to be the first person doing that exact thing. If you don't want this to be the future than why don't you spend your time building a future you do want?

“It only remains to point out that in many cases a person’s way of earning a living is also a surrogate activity. Not a PURE surrogate activity, since part of the motive for the activity is to gain the physical necessities and (for some people) social status and the luxuries that advertising makes them want. But many people put into their work far more effort than is necessary to earn whatever money and status they require, and this extra effort constitutes a surrogate activity. This extra effort, together with the emotional investment that accompanies it, is one of the most potent forces acting toward the continual development and perfecting of the system, with negative consequences for individual freedom.”

-- Industrial Society and Its Future (1995)