I feel bad that people have to read this. It's complete puffery, made up for clicks, and the biggest thing is the pure bravado with which a company says, "Hey, let's just waste a ton of money, all for a potential blog and marketing piece." This is not really automated in any fashion. I was dubious at first, but then I saw the screencaps showing the devs interacting with Luna via a Slack workflow with a human in the loop — meaning they're literally just proxying their own behavior through an LLM. This is no different than anyone who consults AI for any decision with context. To get even more technical on the fallacy: this is not automation, as there is data leakage at every step where there is a human in the loop. A broken clock is right twice a day; an LLM could cycle through 100 guesses to pick a number, but don't market that as an oracle. Aside from that, you could just look at the pictures and context (retail in SF) and assume making a profit here would be near impossible. An actual AI ceo would probably have immediately cancel the lease.

> I was dubious at first, but then I saw the screencaps showing the devs interacting with Luna via a Slack workflow with a human in the loop — meaning they're literally just proxying their own behavior through an LLM. This is no different than anyone who consults AI for any decision with context.

A human can be in the loop if the human is exactly executing the orders of the AI. It's still the AI making all the decisions, which is the purpose of the experiment - not to see whether agents can handle every interaction necessary to run a business (pick up the phone and place orders, etc.). That's also why Luna hired humans.

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A stopped clock is right twice a day; a broken one can be wrong forever. Just saying.