<tin foil hat>

I swear OpenAI has 2-3 unannounced releases ready to go at any time just so they can steal some thunder from their competitors when they announce something

</tin foil hat>

(I work at OpenAI) Heya, in reality it's more much organic than that. We build stuff, ship it internally, then work crazy hard to quickly ship it externally. When we put something out on a given day, it's usually been in the works and scheduled for a while.

One concrete example: to set up a launch like today, where press, influencers, etc, all came out at 10a PT. That's all coordinated well in advance!

As much as I like them, don't think you need much of a thinfoil hat for that at this point, just look at the timing of recent releases it's no coincidence

Their company literally runs on hype. This is all part of the strat.

Raced to the comments to say this. Must absolutely be correct - who can dominate the media cycle.

They did acquire TBPN, this barely needs tin foil.

Credit to them for being media savvy.

Perhaps, but that strategy can backfire if you're planting a subpar comparison in the minds of customers.

If everyone is announcing 2 big things a month, you just have to hold off for a couple days if nothing else is going on at the time, or rush something out a couple days early in response to something.

Does that even matter nowadays?

These announcements happen so often

I think it's a given. OpenAI's product is their hype.

Its not magic. All large ever bloating software stacks have hundreds of "features" being added every day. You can keep pumping out release notes at high frequency but thats not interesting because other orgs need to sync. And sync takes its own sweet time.

[dead]