Interactive ads are actually huge in mobile gaming - they're called "playable ads" and companies like ironSource and Unity Ads have been pushing them for years. They consistently outperform static/video ads on engagement and conversion. Outside of mobile games though, they're surprisingly rare on the web, which is kind of what makes VandalAds feel fresh.

I remember them being a thing back in the days of Flash. Typically nothing super impressive, just small things like cursor trails to grab the eye.

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