As a data architect I dislike the term NoSQL and often recommend that my coworkers not use it in technical discussions, as it is too vague. Document, key-value and graph DBs are usually considered NoSQL, but they have fairly different use cases (and I'd argue that search DBs like Elastic / OpenSearch are in their own category as well).

To me write scaling is the main current advantage of KV and document DBs. They can generally do schema evolution fairly easily, but nowadays so can many SQL DBs, with semi-structured column types. Also, you need to keep in mind that KV and document DBs are (mostly) non-relational. The more relational your data, the less likely you are to actually benefit from using those DBs over a relational, SQL DB.