This is (mostly, but not entirely) true - but it's also a completely useless statement. It doesn't help anyone change their behavior with regards to seeking privacy day to day, and it doesn't help anyone know what to do to change the state of affairs. It's smug and defeatist, and seems to imply that there's nothing that can be done to change it.

There are many things everyday people can do to insulate themselves from these choices. Encrypted DNS, VPNs, avoiding cloud services, educating friends on why Gmail is really Fedmail, etc. It's not so over-and-done with as you seem to make it out to be.