in some sense yes, as long as there are sources of good enough cheaper alternatives millions of people won't ever pay for Spotify (or even use the free version with ads, but the free-with-ads version is in itself a good enough for many many many people), but of course in a vacuum with only Spotify people would probably pay for it!

though the determination of damages is usually completely all over the map (and usually skews high to serve a punitive purpose, though I doubt it has any real deterrent effect).