That's literally not it, a CEO can know how technology work and not apply it for its management, many people do things they "dislike" or don't believe in everyday.

Well, that's what I mean, this guy is using this issue as an scapegoat to close source the software and increase revenues as a result.

The pipeline goes like this:

Use open source license to gain traction and credibility > establish a customer base > pull the rug on open source to get everyone who depends on your product but isn't yet paying to pay.