If you build something specifically to solve a problem you actually have, you aren't constantly looking over your shoulder to see if OpenAI is about to sherlock your business. You’re building a tool that helps you personally. If you find it useful, there’s a high probability other people will too, but even if they don't, you still have a tool that works for you. It moves the motivation from 'winning the AI race' to 'improving my own life,' which is much more sustainable long-term.