I think that that's the wrong way to go about creating economic entities and services and products. The aim should be to create something genuinely useful rather than a quick way to make money, an entity that then gets sold (I find this ridiculous), or a method to monopolise or "discover" something in order to generate profit.

People and other businesses buy services and products for a myriad of reasons; sure, cost and convenience will weigh significantly more than others, but the decision-making is never down to the idea or cost alone. In fact, after cost and convenience, trust plays a very important role; and this is translated in a number of ways, from the ability of an entity to deliver on its promises, to safety and security (where applicable), potential for growth alongside the buyer's needs, penchant and budget allocation for innovation, how it treats its workers or behaves in other respects (brand value stuff: environment, stakeholder engagement etc.), easiness of collaboration and communication, the quality of support, whether they're willing to risk losing some money in the short run for the sake of long run success (i.e. being ready to reimburse some costs for a client beyond what's legally required when it fucked up), whether the provider speaks the same language, whether it's based in a jurisdiction where the buyer can trust that the seller is not green- or white-washing on its commitments, and so, so many other factors.

It's not uniqueness of the service or product that drives success or keeps a business afloat, but a combination of factors.