>Right but before they _didn't_ have an entire dang section for shorts

An “entire section” isn’t “shoving” something down your throat. You literally don’t even have to process that part of the site with your brain.

When you go to Amazon are you just completely overwhelmed by all the stuff they’re “shoving down your throat”? I mean they have tons of sections on the home page. Are you actually bothered by that or are do you simply search for what you want like everyone else?