Most games are cracked within days. The number that survive for over a month without a crack is small, largely limited to Denuvo protected games.

> But to be precise, even if all of the above is covered, this is not proof that DRM increases sales, but that crack availability for Denuvo-protected games decreases sales depending on the timing — it is a subtle distinction, but perhaps publicity of a crack availability motivates more people to take that route?

The fact that crack availability leads people to pirate instead of buy is exactly the point. I guess it's more correct to say that DRM prevents lost sales rather than increasing sales, but that's effectively the same thing.

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necovek 4 hours ago | parent [-]

It is not the same until you test the effect of illegal copies of games not having any DRM protection at all (easy to copy/use illegally) on sales.

Specifically, the conditions this was tested under were always-DRM, always-Denuvo, crack-becomes-available, and conclusions cannot easily be extrapolated to other scenarios if we are trying to be really scientific.

If most games are cracked within days, that sounds like a much better sample set to draw conclusions from?

	▲	Manuel_D 2 hours ago \| parent [-]
		By definition, illegal copies of games don't have DRM protection. I'm not sure what you mean by this. The analysis studies pre-crack and post-crack sales, and specifically observed the dip in sales after the crack. The dip was larger, the closer to release the game was cracked. A theoretical day 1 crack caused a 20% drop in sales. I'm also not sure what you mean by games that are cracked almost immediately are a better sample. You can't measure sales before and after the crack was released because you only have the latter. Sure, if we could somehow measure how the game would have sold in an alternate universe where it wasn't cracked that would be a more robust finding. But obviously that's not possible. The study focused on denuvo protected games because those are essentially the only games that go for extended periods of time without being cracked. They're the only games that actually offer any insight into how games sell without a crack available.