Oh this is definitely another big part of it. Signing up for any streaming service is a complete pain, especially if you're trying to set it up on a TV or something. Every time someone non-technical has tried to set up Disney+ or HBO or Netflix, they've ended up asking for help due to stuff like having to type in codes via a TV remote or access the same page across multiple devices just to get started.

And that's not even getting into the content part, where the stuff you want is probably on like 15 different services and you're either gonna pay through the nose for something you barely need or you'll have to miss a whole bunch of things because it's less of a hassle that way.

Yeah, it's a lot easier when almost everything can be found on a couple of sites for free, where you don't need an account to view most videos and where everything is about as predictable as it can be.