I'd happily pay for DRM-free content, but it's rarely available in digital form in smaller markets like non-EU European country of Serbia: the only alternative is to look for BR or DVD or CD copies and then rip them myself, which is even more time consuming than finding a decent quality not-so-legal option.

Even for music, I do spend time looking for DRM free options (eg. Apple only offers iTunes streaming in Serbia and I had to resort to options running a much smaller catalog like 7digital). I always try going first party first (eg. band's site for music), but it's increasingly not an option.

And if I want local Serbian/Croatian/... content, no provider has it at all. As an example, one of local publishers recently started releasing "eBooks" readable only in their own mobile app for Android or iOS: none of my Kindle, Remarkable or Kobo can read them. I did let them know about my willingness to jump on their service if they actually made their books work on my eBook devices, but they did not even honour me with a reply :)

For me at least, it is a service problem.