This is being downvoted, but is raising a serious point.

- Nearly 90% of Americans eat red meat [1].

- Environmental activity against meat has led a lot of people (26% of Americans) to believe that there is a push to ban red meat. This issue does not poll well [1].

- Despite the above, Americans are eating less red meat than we used to [2].

- The vast majority of people who choose to reduce their meat intake do so for cost or health reasons, not environmental [3].

Putting all that together... studies like this do not help the environmental cause. Sure, they find something that's vaguely interesting, and can possibly be a bullet point on an environmentalist slide. However, a far better research study would be one focusing on human health impacts of red meat, or demonstrating economic benefits to red meat alternatives.

tl;ld - This study is not useful, and is probably damaging to it's own cause.

[1]: https://www.ipsos.com/en-us/news-polls/nearly-nine-ten-ameri...

[2]: https://www.pcrm.org/news/news-releases/new-survey-reveals-r...

[3]: https://www.seattletimes.com/life/food-drink/two-thirds-of-a...

There are absolutely a number of people that would love to ban meat consumption.

I eat mostly meat and eggs, because there isn't much else I can eat that doesn't cause a number of digestive or inflammation issues for me.