US cellular data plans? Where it's throttled after soft cap?

Although I will say it's been nice to have them give more transparency around their actual soft cap numbers.

That’s an example of where unlimited can work (because the limit is a number of hours of degraded service which is quantifiable).

Storage was already a hairy beast with the original setup, and it would be much better if they had defined limits you could at least know about (and pay for).