Adobe may be a big dog but it hasn’t insulated them from black magic eating more and more of their NLE market share with every passing year. BMD went from making a (niche for everyone else) Hollywood color tool to a full blown NLE with almost 20% of the market share in less than a decade. Not to mention a very respectable camera line.

I remember hearing the phrase “round tripping through resolve” for years as some sort of magical incantation only somebody in post production understood. Now resolve is fighting for Lightroom’s space within a full NLE. That’s something!

Yeah, BMD has a fighting chance. It's interesting how they got there (software-wise). They bought cutting-edge and expensive tools and kind of gave them away for free-ish. Hardware sales gave them a chest to do it with, and small market for those niche tools allowed them to buy it for peanuts. It's Autodesk's playbook on M&A but definitely different strategy in capturing the market.

Even Apple had a horse in the race with Color, but once Resolve became free or ridiculously cheap it was game over.. even for more advanced tools like Lustre (which merged into Flame), Film Light, Base Light, Scratch, etc. More than I can count which died even before that.

Turns out if you can afford to give your tool to wide audience with no budget, that's what they'll use (especially if it's any good) and will end up turning to you eventually for more professional setups once / if they get into pro waters.