As a semi-pro photographer I look at the $295 pricing and think that is a very reasonable price for something that could help my photos look like my photos. I bought DxO PhotoLab for $235 and color grade with it all the time. Right now I use LUTs that other people made and have been thinking I’d like to learn to be more systematic and make my own.

I don’t really do video but I have in the past so a video editor coming in a box sweetens the deal in the same sense that Adobe CC comes with, say, Premiere, which I use just occasionally. I can totally shoot video with my Sony and there is definitely a lot of demand for it on the internet these days. I also know Divinchi resolve is a product that many people in film/video are enthusiastic for and that counts too.

The amazing thing about Resolve is that the free version is almost certainly enough for > 95% of use cases. The features that are locked behind the Studio upgrade are truly pro features - in that you won’t need them at all unless you are delivering for a proper studio or professional project. The amount of firepower you get from the free version is easily at parity with any comparable product from Adobe/Apple - and in many cases blows them out of the water… for free.