Apple's reality distortion field is really really strong. People love to claim Apple is doing 4D chess, when in reality Apple has certain strengths but AI is anything but.

Which is why they were completely caught offguard with botched rollout of Apple Intelligence. Even when they were playing to their strengths, things have not gone for them (Apple Vision Pro). Liquid Glass has had mixed reception, and that's often explained away as "Apple is setting up a world for Spatial Computing by unifying design language" and when the lead designer was fired it was like "Thank God Alan Dye is gone, he was bad for Apple anyway".

So essentially, Apple can do no wrong.