Completely absurd. If it's not safe for children just slap an age rating on it.

I don't like this trend of every technology assuming I'm a child that needs to be protected from the world while simultaneously assuming I'm an adult with infinite disposable income that must be shown ads to all the time. This is insincere. Children need to be "protected" only when it's convenient and allows the platform to exercise unchecked control. Nobody is protecting children from ads because that would be inconvenient.