I don't mind if a company sends me emails if I gave them my email address. As long as, when I click "unsubscribe" to the email, they stop. I don't want to have to go log back into their system and unsubscribe. I just want to click the unsubscribe button and have it be done - forever, not just until they add a new category for email.

I have a fair number of companies that send me emails (because I signed up for their service) on a "slow" basis (ie, when they have something interesting.. not just "every week, so you don't forget us). I don't mind those. Sometimes I read them, sometimes I don't. I don't unsubscribe and I don't mark them as spam.

I'm not saying you should be the same as me. I _am_ saying that, just because _you_ don't like it, doesn't make them "clearly in the wrong". Because there are people that feel like the way they are acting is reasonable.

I kinda don't mind period, since I just mark them as spam. As OP is finding out though they're in denial

> log back into their system and unsubscribe

FYI, requiring logging in to unsubscribe is a violation of the CAN-SPAM Act in the U.S., I just mark those as spam if they don't allow one-click unsubscribes.