I think they’re looking for companies to advertise[0] rather than purely being a neutral resource.

Which is fine, but I don’t imagine they’ll list a company that hasn’t paid for it.

[0]: https://eualternative.eu/advertise/

I don't get that impression from that page. It definitely doesn't say you can't buy a tailored recommendation list to promote your product specifically, but I don't believe all of the listed products have paid for their existence on the site (for now. That might be the end goal though.)

The best bit:

> A subtle, high-visibility banner