Email subscriptions is and has always been the wrong way to go. If you want to provide a news subscription service, provide RSS. If you want to receive news about a particular service/company, subscribe to their RSS feeds. No reputations and delivery issue to handle for the provider, no subscriptions and unsubscriptions to manage for provider, can be managed locally by user. Providers have easy setup, users have full control. And RSS is supported by any half decent email client so people who like having stuff in the same interface do not have to use a different software.

What's not to like?

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NotGMan 5 hours ago | parent [-]

Who actually uses RSS compared to email? 1% of your customers?

	▲	prmoustache 5 hours ago \| parent \| next [-]
		Are these customers really interested in receiving mail or have they been subscribed through deceiving tactics by forgetting to uncheck a checkbox?
	▲	sonar_un 4 hours ago \| parent \| prev [-]
		Seriously, almost no one uses RSS. Of course it's the best format for subscriptions, but the average person uses e-mail and understands e-mail.