Hi, I am the author of this. Perhaps I should make the last section “What can we do about it?” more detail, then again the piece is not title “How to defeat The Brainrot Industrial Complex.”

My intention is more pointing out that this attention-grabbing, dopamine-inducing phenomena that we are seeing today is not accidental, it is by design, it has become an industry.

We are living in the system that we did not design. Personally, I am still figuring out how we can live in this machine without being consumed by it. To use the system, not the system use you.

> “pretends to offer a solution so we get the kick of feeling good”

I sincerely think that the first step we as individual can take is to be more intentional in our digital consumption, as what I mentioned in the piece.

I understand to some, there is a need to spell out in detail, I’ll do that next time so it does not sound like a super generic self-help guideline.